Conceived to reduce its environmental footprint, the new Panerai packaging is another demonstration of the pioneering spirit of the brand merging creativity, Italian design and innovation.

Made of FSC paper it is produced by using at least 72% post-consumer recycled materials, a remarkable stride towards sustainability founded on two pillars: smaller size and use of recycled materials.

53% lighter than the previous version, the new packaging reduces by 48% the  CO2e emissions corresponding to a cut of 4 kg CO2e per item.

Innovative and iconic, it expresses the brand’s ambition to transcend boundaries and merge aesthetics and function. Blue as the ocean which is Panerai natural playground, the new packaging includes a removable travel pouch that, by turning the lid, can be closed to secure the watch during transport. The packaging includes a drawer to store the interchangeability tool, the screw driver and a second bracelet depending on the models.

Climate change is a challenge that is immense in scale and global in its reach, requiring unflinching effort from every sector to fight it. Remaking its packaging is part of a continuum of actions Panerai employs to reduce its carbon footprint radically. The brand will continue to transform from the inside out for a better environment. 

*All the information provided are audited by a third party agency based on the PEF (Product Environmental Footprint) methodology.