It’s almost time… for Watches and Wonders Geneva 2023.

Panerai is proud to be present at this year’s Watches and Wonders, held annually in the world’s watchmaking capital of Geneva, Switzerland, from March 27th to April 2nd.

As always, the opening days of this prestigious Salon will welcome international press, retailers and business partners to explore Panerai’s most talked-about 2023 novelties. For the last two days, on Saturday, April 1^st and Sunday, April 2^nd, the event will welcome the public. Panerai enthusiasts and watch collectors will be given the opportunity to discover the Florentine brand’s rich history and exciting innovations.

For the second year in a row, Panerai partners with Watchfinder & Co. to host its popular premium watch trade-in program, also offering a fascinating immersive experience at the Panerai booth.